Here’s a 4 minute live beaming demonstration Proto founder @theNuzzy did on TikTok yesterday. Proto Hologram technology being used in the education, healthcare, artificial intelligence, language translation, and entertainment categories discussed. Watch and comment please. pic.twitter.com/IxBjkWsgyt
— Proto Hologram (@ProtoHologram) July 27, 2024
UFC 306: O’Malley vs. Dvalishvili Saturday at 10 ET on ESPN+. Order Now!
Ahead of the blockbuster September show, the Ultimate Fighting Championship dipped into the science fiction bucket for a little extra flair.
According to a press release by the UFC and Proto Inc. on Thursday, the promotion will be setting up a series of holograms. The individuals, including UFC chief Dana White, will appear on life-size screens that can interact with fans and the general public. While the release stated “top names from the UFC roster will appear” those names have not been disclosed. These machines will be on display in the main lobby of the Sphere. White stated in previous interviews that the cost of running UFC 306 would far surpass any previous UFC show. This event will go down on Sept. 14 in Las Vegas.
“We’re absolutely fired up to see Proto holograms at Sphere for the first time ever at Noche UFC,” gushed Proto CEO David Nussbaum. “UFC is known for delivering unforgettable experiences, and now, with our cutting-edge hologram technology, fans will have a mind-blowing chance to stand shoulder to shoulder with their favorite fighters and even Dana White himself.”
Earlier this week, White hinted that there are going to be additional surprises featured throughout the event. The organization is creating six individual short films celebrating the UFC and Mexico’s contribution to combat sports, and several “Easter eggs” will featured throughout those films. According to White, the first eagle-eyed fan that spots every one will receive a $25,000 reward.
