NFL's Global Markets Program adds four new clubs, five new markets in 2024

The National Football League announced an expansion of its Global Markets Program, with four new clubs and five new markets set to participate in 2024. The announcement was made following approval from the International Committee at the 2024 Annual Meeting in Orlando.

First launched in 2022, the Global Markets Program awards NFL clubs international marketing rights to build brand awareness and fandom beyond the U.S., through fan engagement, events and commercial opportunities. In total, 25 clubs will participate in the program across 19 international markets, as the NFL continues to prioritize global growth.

“The momentum of the Global Markets Program underscores the strong commitment of NFL clubs to growing the game and their passionate fan bases around the world. Clubs are seeing the value and opportunity in new markets and aligning with the league to accelerate that growth together,” said Peter O’Reilly, executive vice president, club business, major events & international at the NFL. “We can’t wait to see the ongoing impact of the program on fandom and global growth in this season and in years ahead, both in new and existing markets and via new clubs joining and active clubs deepening their strategic commitments.”

Global Markets Program highlights for 2024 include:

FOUR NEW CLUBS:

• Cleveland Browns: Granted rights in Nigeria
• Detroit Lions: Granted rights across Austria, Canada, Germany and Switzerland
• Indianapolis Colts: Granted rights across Austria and Germany
• New York Giants: Granted rights in Germany

FIVE NEW MARKETS: This is the first time clubs will be expanding into the below markets:

• Argentina: Rights granted to the Miami Dolphins
• Colombia: Rights granted to the Miami Dolphins  
• Japan: Rights granted to the Los Angeles Rams
• Nigeria: Rights granted to the Cleveland Browns
• South Korea: Rights granted to the Los Angeles Rams

EXISTING EXPANSION: For 2024, six clubs that currently hold GMP rights applied to expand to additional countries, acquiring between one and three territory adds per club:

• Los Angeles Rams: Currently with rights in Australia, China, Mexico and New Zealand — expanding to South Korea and Japan
• Miami Dolphins: Currently with rights in Brazil, Spain and the United Kingdom — expanding to Argentina, Colombia and Mexico
• New England Patriots: Currently with rights in Austria, Germany and Switzerland — expanding to Brazil
• New York Jets: Currently with rights in the United Kingdom — expanding to Ireland
• Pittsburgh Steelers: Currently with rights in Mexico and the Island of Ireland (both Republic of Ireland & Northern Ireland) — expanding to Germany
• Seattle Seahawks: Currently with rights in Canada — expanding to Austria, Germany and Switzerland

NFL clubs can apply for rights to international markets by submitting proposals to the International Committee for review each spring. Clubs are awarded rights for at least a five-year term through the program, and during this period can pursue activities in that international market that are consistent with what they can do in their home market.

For more information on NFL International, visit: https://www.nfl.com/international/

The 2024 NFL Global Markets Program by market:
*indicates new program addition for 2024

The 2024 NFL Global Markets Program by club:
*indicates new program addition for 2024